[LIVE] Introduction to Mixed Use Development

Includes a Live Event on 10/29/2021 at 12:00 PM (EDT)


This course will cover the history of mixed use development, explore what is meant by highest and best use, explain the design and entitlement processes for mixed use development, as well as operations of mixed use developments. 

Learning Objectives

  • Understand what a mixed-use project is and what makes it appealing
  • Overview of the development process for a mixed use project
  • The complications and added risk of mixed use
  • What makes a mixed use project successful and operating a mixed use asset

All content is available for 90 days from first access. For extension inquiries, please email learning@uli.org.

Experience Level

  • This course is appropriate for anyone who wants an introduction to mixed use development, no pre-requisites are required. 

Course Format

This course is two hours of live instruction in Webinar format on Friday October 29th from 12 pm EST - 2 pm EST.

Alisa Brem Rosenberg

Managing Director, Development

Republic Properties Corporation

Alisa Brem Rosenberg serves as the Managing Director of Development for Republic Properties Corporation. Alisa is responsible for executing projects on the east coast and strategically growing the multifamily and mixed-use development pipeline for the Mid-Atlantic. She also pursues opportunities for existing multifamily transactions. Prior to Republic, Alisa served as the Mid-Atlantic Partner for Fore Property Company, Vice President at Bozzuto Development, and as a developer with Edens, Grosvenor, and Insight Property Group on mixed-use developments across the Mid-Atlantic. She has led the development of more than 5,000 residential units and 440,000 SF of mixed-use retail.

Alisa is an active member of the Urban Land Institute, serving as the Vice Chair of the Urban Development and Mixed Use (Red) Product Council, Women’s Leadership Institute Executive Committee, and chairing the task force for a national women’s Speakers Bureau.  At ULI- Washington she serves as the Chair of the Full Member Engagement Committee, Women’s Leadership Initiative Advisory Committee, the Management Committee, and the former Chair of WLI. She is a board member of the DC Real Estate Group and previously served on the steering committee for the Beverly Willis Architectural Foundation’s Built by Women – DC. 

Alisa holds B.A.s in Architecture and American Urban History from Columbia University, an M.Sc. from The London School of Economics in City Design and Social Sciences with a focus on urban economics, and a J.D. from the George Washington University Law School.  She received a Fulbright Fellowship to Italy to research real estate.  She is a member of the New York State Bar. She lives in Washington D.C. with her husband and two children.

Nicole Hollander

Senior Vice President, Retail Asset Management

JBG Smith

Nicole Hollander is the Senior Vice President of Retail Asset Management at JBG Smith. She has been a proud member of the JBG Smith team for nearly ten years and has been instrumental in launching and managing their mixed-use retail portfolio. Nicole started her real estate career in the hospitality sector with Marriott, followed by a move to Archstone to focus on multifamily assets. It was her unique opportunity to work across multiple asset classes that drove her passion and knowledge of mixed-use developments.

Nicole holds a B.B.A in Sport, Event and Hospitality Management with a Secondary Major in Dance from The George Washington University and an M.B.A in Real Estate and International Business from The George Washington University. Nicole is a current board member of Hillel at The George Washington University, the Executive Director of the Dana Tai Soon Burgess Dance Company and has found her WLI Circle to be a highlight of her real estate involvement.


Webinar October 29th
10/29/2021 at 12:00 PM (EDT)   |  120 minutes
10/29/2021 at 12:00 PM (EDT)   |  120 minutes