ULI Learning
Repurposing Existing Land Uses
Online: Live Course
Repurposing Existing Land Uses
Many communities face immense challenges with the obsolescence of existing land uses including dead shopping malls, golf courses, auto plazas, urban sprawl, old industrial sites and old-style office buildings. This session will explore innovative approaches to conversion and value creation repurposing strategies.
If you are a public sector or nonprofit employee and find the cost to attend prohibitive, please contact us at learning@uli.org to receive a special discount code.
This course is part of the Pillars of Community Renewal: The Role of Public/Private Partnerships webinar series.
All content is available for 90 days from first access. For extension inquiries, please email learning@uli.org.
ULI Learning is provided by the Urban Land Institute.
Experience Level
This course is recommended for real estate professionals of any experience level.
Career Stage
This is designed for those at any stage of their real estate career.
Course Format
This course consists of an interactive one hour webinar.

Tom Murphy (Moderator)
Senior Resident Fellow, ULI
Tom Murphy is a senior resident fellow, ULI/Klingbeil Family Chair for urban development. Murphy, former mayor of Pittsburgh, joins other ULI senior resident fellows who specialize in public policy, retail/urban entertainment, transportation/infrastructure, housing, real estate finance and environmental issues. His extensive experience in urban revitalization-what drives investment, what ensures long-lasting commitment-is a key addition to the senior resident fellows' areas of expertise.

Reynolds Allen
Managing Director of Retail Strategy and Operations, EDENS
As Managing Director of Retail Strategy and Operations, Reynolds is responsible for EDENS’ evolving retail and retailer sales strategy as well as the administration of the leasing, legal and property operations teams
Since 2006, Reynolds has been an integral part of EDENS’ development and retail strategy work. In 2014, he expanded his role to Vice President – Development where he led the redevelopment of Union Market in Washington, DC. The Union Market District was designed to attract the District’s community of culinary, entrepreneurial and creative innovators. Reynolds has also played a large role overseeing development projects for EDENS in the Southeast and Mid-Atlantic regions including projects such as Barclay Square, Davidson Commons, Charter Colony, Riverton Commons, Hunters Woods, and Argent Lake Village.

Leigh Ferguson
Director of Economic Development, Downtown Development District of New Orleans
Leigh Ferguson is a developer with over 35 years experience in the real estate profession. He is an expert on downtown revitalization, affordable housing, mixed-use development and partnerships with public and non-profit entities. As the Director of Economic Development for the City of New Orleans, he is responsible for facilitating Downtown real estate development and investment, assisting the Downtown community with issues affecting the business environment, advancing Downtown planning, and attracting new business and development projects that will result in the expansion of employment, tax base and wealth creation in Downtown New Orleans. Prior to his time in New Orleans, he was a senior developer at Bayer Properties where he was involved with a variety commercial, mixed use and residential products in a variety of locations around the US. His primary duties included operating the residential and mixed-use real estate development and management division that focused on urban mixed-use community development projects in Birmingham’s revitalizing Center City.

Adam Weers
Principal, Trammell Crow Company
Adam Weers is a Principal at Trammell Crow Company with fifteen years of commercial real estate development and finance experience. Adam currently oversees the McMillan Healthcare Campus, a 1,000,000 SF component of the multi-phased, mixed-use redevelopment of the former McMillan sand filtration site in Washington, DC (Ward 5), and the Northeast Heights development, a 1,500,000 SF multi-phase, mixed-use residential, retail and office development in Washington, DC (Ward 7).

Bob Youngentob
CEO and Co-Founder, EYA LLC
Bob Youngentob is CEO of EYA, LLC and one of the founding partners. His responsibilities include product and site visioning, investor relations, investment committee leadership, and strategy, particularly in acquisition and development. Bob has over 30 years of real estate experience.
Bob currently serves on the Board of Advisors for The Universities at Shady Grove and the Terwillinger Center of the Urban Land Institute. He is a former chair of the Washington D.C. District Council of the Urban Land Institute and currently is chair of its Governance Committee. Bob has served on multiple private school boards including The Maret School and Green Acres. He has been a guest lecturer on real estate at the Harvard Business School, Georgetown University, University of Maryland and Johns Hopkins University, and has spoken at numerous conferences sponsored by the Urban Land Institute and Builder Magazine. In 2016, Bob was inducted into the W.H. Marvin Hall of Fame for Design Excellence. In 1996, he was recognized as an Entrepreneur of The Year by Ernst and Young. Bob grew up in the Washington D.C. area, graduated from Lehigh University, and earned a MBA from the Harvard Business School.
Pricing
- ULI Members: $25
- Non-Members: $50

