Retail Development

Includes a Live Event on 08/22/2022 at 11:00 AM (EDT)

Learning Objectives

Upon completion of this course, students will be able to:
  • Identify market conditions ideal for small business tenanting
  • Understand best practices in placemaking associated with community serving retail
  • Detail strategies to integrate small business needs into pro forma modeling and other predevelopment tasks
  • Calculate independent retail as value-add amenity, not a stand-alone profit line item
  • Define and analyze metrics for success

Course Outline

  • Defining Community Serving Retail, Neighborhood Typologies, and Other Terms (e.g., retail, restaurants, retail categories, entrepreneurial support organizations, etc.)
Determining The Value of Small Businesses 
  • Retail as infrastructure
  • Community Brand Generation
  • Community Serving Retail in Practice (Best Practices)

    Restructured Leases

    Partner Organizations

    Creative Space Allocation



Conducting A Community-Serving Retail Market Analysis
  • Site and Location Analysis
  • Cooperation vs. Competition Analysis
  • Retail Entrepreneurial Ecosystem Analysis
  • Retail Demand Analysis
Strategizing for Small Businesses at Your Property
  • Defining the Mix of Local and National Brands
  • Placemaking for Small Business Success
  • Creating a Tenanting Plan
  • Analyzing the Economics of the Deal
Bringing Community-Serving Retail to Market
  • Key Partner Organizations (Entrepreneurial Support Organizations, Brokers, etc.)
  • Identifying a Leasing Strategy
  • Small Business Pipeline Generation
  • Small Business Education
  • Property/Asset Management + Events
Measuring Success
  • Place-Based Investing
  • Intrinsic Community Value
  • ROI Opportunities by Development Typology
  • Suburban Single Use
  • Urban Single Use
  • Urban Mixed Use 




Small Business




Experience Level

Course Format

This course consists of five pre-recorded videos that can be viewed at your convenience, totaling approximately 6 hours.  There will be live instructor led sessions on August 8, 15, and 22 at 11am-12pm EST. 

Bobby Boone

Founder & Chief Strategist


With nearly a decade of experience immersed in retail real estate, Bobby is impassioned about empowering engaged tenants, developers, and cities to create community-serving retail. He ensures the viability and sustainability of retail environments with tailored solutions that draw on his market analysis, planning, and strategic merchandising expertise. 

Prior to founding &Access, Bobby led a citywide effort to attract and maintain small businesses in Detroit and tackled wide-ranging retail challenges as a senior strategist at Streetsense—from repositioning Fortune 500 brands and malls of yesteryear to crafting expansion strategies for emerging brands and commercial corridors.  Bobby shares his love of retail with others as a University of Maryland and Harvard University lecturer and speaker at conferences across the nation. He received a Bachelor of Science in architecture from Florida A&M University and a Master of Community Planning from the University of Cincinnati. He holds certifications from the American Institute of Certified Planners and LEED-Neighborhood Development.

  • ULI Members: $395
  • ULI Members(Government/Nonprofit/Academic Members): $350
  • Non-Members: $525
Components visible upon registration.