45
Course Overview and Objectives
Meet Your Instructor
What is Included?
Before You Begin...
Module 1 Materials
Introduction
How Do We Create Sustainable, Vibrant Retail
Building a Strong Brand for Retail Real Estate Development - Introduction
Building a Strong Brand for Retail Real Estate Development - Case Study: The Poppy
Engaging Communities and Aligning Stakeholders for Effective Placemaking and Branding - Q&A
Measuring Brand Success in Retail Development - Q&A
Balancing Brand Identity and Community Dynamics in Retail Development - Q&A
Module 2 Materials
Designing for Vibrant Communities - A Human-Centered Approach
Designing Equitable and Healthy Urban Spaces for Vibrant Retail
Amenity Infrastructures for Humans - A Baseline for Vibrant Places
Elevating Public Spaces for Vibrant Retail
Detroit's Retail Renaissance - Strategies for Revitalizing Urban Commercial Corridors
Detroit's Holistic Approach to Retail and Urban Revitalization
Innovative Approaches to Retail Space Design
Balancing Phased Retail Rollouts and Placemaking Strategies
Vehicular and Pedestrian Access in Retail Development
Integrating Retail Spaces - Balancing Multifamily Amenities, Food Trucks, and Full-Service Restaurants
Module 3 Materials
Setting the Stage for Vibrant Retail - A Community-Centered Approach
The Art of Curating Vibrant Retail - Tenant Selection and Space Optimization
Curating Retail Tenants - Strategies for Mixed-Use and Community-Oriented Developments
Curating a Dynamic Retail Experience - Balancing Tenant Mix and Site Constraints
The Food Hall Phenomenon- A Deep Dive into Development, Management, and Tenant Relations
Understanding Retail Demand - Leveraging Data, Local Knowledge, and Development Strategies
Beyond Traditional Leasing - Innovative Strategies for Tenant Attraction
Navigating Retail Leases - Key Considerations for Effective Agreements and Tenant Relations
Engaging Community and Tenant Mix Strategies - Q&A
Module 4 Materials
The Impact of Marketing & Events on Retail Real Estate- Introduction
Using Data and Cultural Events to Transform Retail Spaces - A Case Study in Community Engagement - Part I
Using Data and Cultural Events to Transform Retail Spaces - A Case Study in Community Engagement - Part 2
The Good, the Bad - Lessons from the Story of Cartoneria and Retail Placemaking
Navigating Challenges and Success- Marketing Retail Post-Crisis - Q&A
Maximizing Marketing Channels and Community Events for Retail Success - Q&A
Effective Strategies for Art Projects and Marketing New Retail Spaces - Q&A
Test Your Knowledge
Quiz: Developing Vibrant Retail
Your Thoughts
Thank You
45
Course Overview and Objectives
Meet Your Instructor
What is Included?
Before You Begin...
Module 1 Materials
Introduction
How Do We Create Sustainable, Vibrant Retail
Building a Strong Brand for Retail Real Estate Development - Introduction
Building a Strong Brand for Retail Real Estate Development - Case Study: The Poppy
Engaging Communities and Aligning Stakeholders for Effective Placemaking and Branding - Q&A
Measuring Brand Success in Retail Development - Q&A
Balancing Brand Identity and Community Dynamics in Retail Development - Q&A
Module 2 Materials
Designing for Vibrant Communities - A Human-Centered Approach
Designing Equitable and Healthy Urban Spaces for Vibrant Retail
Amenity Infrastructures for Humans - A Baseline for Vibrant Places
Elevating Public Spaces for Vibrant Retail
Detroit's Retail Renaissance - Strategies for Revitalizing Urban Commercial Corridors
Detroit's Holistic Approach to Retail and Urban Revitalization
Innovative Approaches to Retail Space Design
Balancing Phased Retail Rollouts and Placemaking Strategies
Vehicular and Pedestrian Access in Retail Development
Integrating Retail Spaces - Balancing Multifamily Amenities, Food Trucks, and Full-Service Restaurants
Module 3 Materials
Setting the Stage for Vibrant Retail - A Community-Centered Approach
The Art of Curating Vibrant Retail - Tenant Selection and Space Optimization
Curating Retail Tenants - Strategies for Mixed-Use and Community-Oriented Developments
Curating a Dynamic Retail Experience - Balancing Tenant Mix and Site Constraints
The Food Hall Phenomenon- A Deep Dive into Development, Management, and Tenant Relations
Understanding Retail Demand - Leveraging Data, Local Knowledge, and Development Strategies
Beyond Traditional Leasing - Innovative Strategies for Tenant Attraction
Navigating Retail Leases - Key Considerations for Effective Agreements and Tenant Relations
Engaging Community and Tenant Mix Strategies - Q&A
Module 4 Materials
The Impact of Marketing & Events on Retail Real Estate- Introduction
Using Data and Cultural Events to Transform Retail Spaces - A Case Study in Community Engagement - Part I
Using Data and Cultural Events to Transform Retail Spaces - A Case Study in Community Engagement - Part 2
The Good, the Bad - Lessons from the Story of Cartoneria and Retail Placemaking
Navigating Challenges and Success- Marketing Retail Post-Crisis - Q&A
Maximizing Marketing Channels and Community Events for Retail Success - Q&A
Effective Strategies for Art Projects and Marketing New Retail Spaces - Q&A
Test Your Knowledge
Quiz: Developing Vibrant Retail
Your Thoughts
Thank You